Rethinking the Idea of Social Marketing: A Case for Upstream Social Marketing
نویسندگان
چکیده
The objective of this paper is to review the idea social marketing in light latest development. This will contribute towards debate upstream and why it vital for success marketing. people working a campaign can hail from many different fields such as public health, politics, environmental issues, justice other sciences, including uses literature research method analyzing synthesizing pervious researches build an argument. study both integrative narrative reviews discuss pertinent issues further presents argument we need rethink concept concludes that effectiveness campaigns shift our focus individual level context influences behaviours.
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ژورنال
عنوان ژورنال: Journal of development and social sciences
سال: 2021
ISSN: ['2709-6254', '2709-6262']
DOI: https://doi.org/10.47205/jdss.2022(3-iii)46